On Screen Cinema Advertising

Our Guidelines have been formulated to help you design the most effective and powerful ads for your advertising needs.

If you will be creating your own ad, you must use one of our online templates to ensure that the ad is completed to our exact specifications.

CONTRAST:
Contrast must be extreme when producing your slide. DARK BACKGROUNDS with LIGHT COLORS FOR TYPE MUST BE USED. We do not use light backgrounds.

COLORS:
We DO NOT USE THE COLOR RED FOR TYPE. Red does not show on-screen and blends into the background of the image. Pantone colors project differently on the theatre screen.

COPY AND TYPE:
Use 15 words or less per slide. BOLD, THICK FONTS MUST BE USED. Fine, delicate fonts get lost. Upper and lower case letters are easier to read.

GRAPHICS:
All graphics should be original pieces of art and of the highest possible quality.

ACCEPTABLE FORMS OF ART	*WE WILL NOT ACCEPT*
Original Photographs	Newspaper Clippings
Advertising Slicks	Business Cards / Letterhead
Chromes/Negatives	Images Taken From Websites
Electronic Files Sent At 300 dpi*	Photocopies
Camera Ready Art	Computer Generated Printouts

ACCEPTED FORMATS INCLUDE: Photoshop images with an extension of .psd, .jpg, .tif. Illustrator images with an extention of .ai & .eps
*All digital files must be in RGB color mode and at least 300 dpi.

EMAILING IMAGES:
Please email all images to production@cinemaads.com with your company name as the subject line. Please include your Sales Representative name and the insertion date you wish to go onscreen within the email. You must email images at 300dpi. If files are too large you may try to zip them using the program Winzip on the PC or stuff them using the program Stuff-it on the Mac.

PHOTOGRAPHS TAKEN WITH A DIGITAL CAMERA:
Choose the best possible quality setting on your camera. All digital cameras are set using pixel measurements. We require the pixel measurements to be at least 900 x 600 (we would prefer higher if at all possible.) The higher the pixel measurement the better the photograph will look on the movie theatre screen. More Pixels = Higher Quality.

PRODUCING A COMPLETE ANIMATED SLIDE TO BE SENT TO HOLLYWOOD ADS

ANIMATION SPECIFICATIONS:
All animation must be done in Flash. Animated slides can be in either split screen or full screen format. The split screen live area is 768 x 576 pixels. The full screen live area is 1024 x 576 pixels. Animation must be at 12fps and be 10 seconds in length, making the entire ad 120 frames.

FILE SPECIFICATIONS:
At this time we are only accepting completed swf files.

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