Adults, aged 18-49, make up 74% of the moviegoing audience. The median age is 39. Upscale 47%-male & 53%-female, with over 77% having incomes over $30,000.00. 58% have attended or graduated college. More than one-third have Leased or purchased an automobile in the last year. 69% are homeowners. Over 73% combine moviegoing with dining out. Over 69% combine moviegoing with shopping.

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