LATEST MOVIEGOER PROFILE

85% Moviegoer households, above the general population, who plan to pay at least $35,000 for a new vehicle.
2003 Arbitron Study

77% Moviegoers have attended college, earned a degree or have attended graduate school.
2003 Arbitron Study

71% Moviegoing audience who are between the ages 18-49.
2003 Arbitron Study

70% Moviegoers who remember your message after one week. That’s three times greater recall than television after only one hour.

63% Moviegoers who visit a restaurant or bar, or go shopping immediately before or after a movie.
2003 Arbitron Study

62% Moviegoers more likely to have household incomes of $40,000 or more. 2001 Simmon Study